Online video marketing is taking two more baby steps

Well, two important news from two of the biggest video players out there. Video for the corporate world is taking more steps towards the corporate world in the marketing sphere. The first one: Metacafe. An Israeli based company (with offices in the Silicon Valley) announced that it will becomes the first video site to open its metadata for community contributions and editing. In simple words, this new feature (WikiCafe) will allow more than 34 million unique monthly viewers to add and improve the tags, titles and descriptions for the millions of videos on the site. This feature is a part of Metacafe's campaign to improve video search and recommendations. This feature will also force business owners to provide accurate information about the content of their video, and this will mean that video SEO (search Engine Optimization) will have to tie the knots even tighter – relating to the content of the video (containing the right keywords) and linking it to the descriptive text surrounding the video. Video SEO is becoming the next frontier in SEO work. You can read more about it in: http://www.marketwatch.com/news/story/metacafe-wages-campaign-eliminate-tag/story.aspx?guid=%7B201D4AA8-5258-47CC-B074-03CDC342837B%7D&dist=hppr

The second big news is from Google video. Funny, just a week ago I shared an idea with a few colleagues, about developing a sort of YouTube platform for businesses. This platform will enable each business and corporation to offer it’s management and workers the ability to upload videos. Just imagine the sheer power of enabling the CEO to address the staff with a straight forward video, the VP of sales to create a video about a new product, and finally the customer service person to use a video guide intended for his peers. The next step, in my humble opinion, is to open it to the client base as well. Imagine the velocity of allowing clients and users to upload a video describing their experience with the product or service. As you can read in http://www.pcworld.com/article/150472/article.html, The idea is that anyone at a company--from CEO on down--can post a video, but the content will be accessible only to others at that company. Exciting news for the video industry. Why am I excited? Because e-Clips (http://www.eclipsvideos.com/) fits right in there. Some videos will need the caressing hand of professionals to create. Companies will not be able to handle all of their videos by themselves. Especially ones designed to address the out-of-the-company viewers.