More good news about online video, and an interesting challange for e-Clips

Last week I met with Gadi Mayer. A successful entrepreneur, sold a few companies, the most recent was Fraud Sciences to Ebay (http://www.techcrunch.com/2008/01/28/ebay-acquires-fraud-sciences-for-169-million/). I has some questions about possibilities for the business and different visions I had. Most interestingly, the word “scalability” cam up again and again. “You could have a prosperous business”, said Gadi, “but if you really want a big company, think how you could make 10,000 videos a day”.
A challenge indeed, and the view to such an incredible company is blocked by a technological hurdle: video production now-days is dependant on an actual video camera, handled by an actual person (hopefully a professional), directed by a real person, and edited by another one. How do you create automization of the process? How do you scale video productions to the capability to create 10,000 videos a day? Need to invest a lot of thought into that, and will probably need another domain name, something shorter than http://www.eclipsvideos.com/. How about "Youtube"? Naaah. Stupid name.

Well, no answers yet. But questions are fun as well. Meantime, Gadi sent me this Wall Street Journal article, discussing online video ads production and claiming that: “Click- h rates for video ads are higher than they are for plain-image or text-only ads, statistics from Google's digital-marketing firm DoubleClick show.” (http://online.wsj.com/article/SB121803438950516993.html).
Online video ads are gathering more and more speed, and it’s fun to watch, and even more exciting to participate.