The markets are crashing, gas prices are volatile, funds are drying up. The business world is in chaos, clutching it's wallet tightly. My orediction - it will calm down in 6 months. We already are in recession. We have been for the past 6 months (even though the traditional economic indicators suggest the economy is only "slowing" down). These times are rough and demand financial introspection, especially in Wall-Street. As for us small businesses - this is time for seizing opportunities, for thinking outside the box and manuvering in a tightening market. This is the time for small vendors, with less overhead, to get contracts that were reserved for the big companies in the past. This is the time for companies and organizations to put more emphasis on marketing, and to do it with less cost. This is the time, and yes - I will be intorducing the same mantra again and again, to use web videos, and online campaigns. Less cost and a growing ROI. Just last week I attended a meeting of 70 non profit professional, gathered under the roof of NetSquared (http://www.netsquared.org/) in San Francisco and thirstily listening to a presentation by Nikki from Involver (http://www.involver.com/), provider of online social campaigns. I was astounded by the interest and acceptance with which the various directors greeted the new medium. Non profits are seeking new venues to raise funds, support and increase memberships. Online video provides a great answer, and great ROI, especially in dire times as this one.
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