An encounter with a wonderful new start-up (can't reveal the name just yet) made me realize that e-Clips does much more than create video invitations. It does much more than create promotional videos for websites. e-Clips provides video marketing solutions. Still working on promotional videos, and video invitations, but with a much broader scope. And the need for video marketing solutions will continue rising, of that I am sure.
Many companies, including Google, are working on speech recognition systems for videos. And 3 weeks ago, Google announced the start of "voice to text" implementation on Youtube political videos (read about it here: http://googleblog.blogspot.com/2008/07/in-their-own-words-political-videos.html).That means that we are moving into a new marketing era – an era in which video will be as important as text, if not more (well I do think that video “sells” better than text and pictures. It also means that we will start seeing video SEO services (Search Engine Optimization – basically improving a website’s rank on search engines). Hopefully e-Clips will be ahead of the curve regarding online video – we’ll continue creating promotional and marketing videos, video invitations for events, and who knows what else. And one final thing – the new website is up and running: www.eclipsvideos.com. As we say in the Hebrew land - Mazal Tov.
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